Social media marketing is the use of social media to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing has data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

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Why use social media marketing?

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• Connect with target audiences

• Electronic word-of-mouth

• Boost marketing outcomes

• Engage with existing customers, and reach new ones

• Promoting content that drives engagement